DIGITAL TRANSFORMATION:
THE INFINITE LOOP
BUILDING EXPERIENCE BRANDS FOR THE JOURNEY ECONOMY
About the Book
This book is not a guide for a reorganization. It’s a vision for a new organization for you and your brand. Chart your own course and fulfill your own destiny by creating the beset ongoing experience possible for your customers. Building from on-the-ground experiences, customer behaviors and digital transformation, you will have the knowledge to prepare your organization to be future ready, whatever that requires.
About the Author
Author, Paul Miser, is a seasoned digital business professional with almost two decades as an entrepreneur and intrapreneur—building global brands and organizations at the forefront of technology. Leveraging digital technologies, methodologies and processes, Miser's strategic framework helps companies develop a long-term vision with short-term action and immediate growth.
Miser is the Chief Strategy Officer of Icreon and the CEO of Chinatown Bureau.
"For decades, the main tool for marketers to drive brand growth has been advertising. In Digital Transformation, Miser shows that true brand growth lies in customer experience and using the full power of digital to connect with consumers. The book is a must read for any brand builder."
DAVE KNOX
Author, Predicting The Turn; Founder, The Brandery
"Paul brings an insightful lens to a term we use far too often (or incorrectly) that it's begun to lose meaning. Digital Transformation? What does that even mean anymore? More than a book about the changing technology landscape or the forces driving new demands on business leaders and drivers, the book is about adaptability. To be drivers of change and leaders in transformation, we must be deeply connected to our surroundings and move swiftly with bold action. Miser captures the attitude that should be the playbook for any modern change agent with keen observations on how to operate complex organizational systems. Kudos Paul. Great read."
JOHN NOE
CEO. Founder. Entrepreneur.
Co-Founder and Former CEO of Rokkan, a Publicis Groupe Company
"Just as an artist stands between the world of experience and the world of dreams, Paul Miser, a marketing strategist, stands between the world of marketing and the world of technology.
For too many companies, technology remains an alluring dream rather than an essential transformer. Miser makes a strong argument, backed by case examples that show the need to accelerate the transformation to digital marketing. Highly recommended for marketing executives who still find themselves between two worlds -- and wondering how far and fast to go. Digital Transformation: The Infinite Loop is the only book they need to give them the courage to go full speed ahead."
MICHAEL FARMER
Author: Madison Avenue Manslaughter, and Executive Chairman, TrinityP3 USA, marketing strategy consultants